Redesigning a Luxury Fan
Brand for the Digital Age
Website Redesign
Fanzart is a premium ceiling fan brand that positions its products as design pieces that complement interior spaces often used in high-end homes, hotels, and commercial spaces.
MY ROLE
Lead UX / UI Designer
User Type
Architects · Interiors Designers · HNI Consumers
Project Type
Full Website Redesign
The Problem
Through stakeholder discussion and review of the existing website, a few key issues became clear.
1. Lack of Premium Brand Experience
The brand sold high-end designer fans, but the website felt like a typical appliance store.Typography, layout, imagery, and color usage did not convey luxury or craftsmanship.
2. Poor Product Categorization
Fans were listed in long product lists with limited filtering.
Architects and designers often search by style, finish, size, or design theme, but the website did not support this behavior.
3. Difficult Product Discovery
The brand sold high-end designer fans, but the website felt like a typical appliance store.Typography, layout, imagery, and color usage did not convey luxury or craftsmanship.
2. Poor Product Categorization
Fans were listed in long product lists with limited filtering.
Architects and designers often search by style, finish, size, or design theme, but the website did not support this behavior.
Who we are designing for
Based on the stakeholder interview and the nature of the product, we were able to reconstruct two well-defined user persona
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